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Importance of SEO in Digital Marketing

Importance of SEO in Digital Marketing

If your site does not exist on the first page of search results, then it doesn't exist. I know this assertion looks harsh because...
4 Social Media Marketing Metrics to Improve ROI

4 Social Media Marketing Metrics to Improve ROI

Metrics are everywhere. These unavoidable tools help you track your company’s performance throughout the year. Whether it is about your marketing campaigns, return on...
Car Daeler Lot

Rory Angold, Former Zurich Finance & Insurance Executive, Discusses Automotive Marketing and Micro-Moments

Marketing expertise in the automotive industry has fallen behind the times. Automotive industry expert Rory Angold, former Zurich finance & insurance executive discusses how your business...
Digital Marketing Startup

Why You Need To Understand Digital Marketing As A Salesperson?

Just as there are many forms of sales, there as many forms of digital marketing, so it’s important to bring the two together seamlessly...
Man Reading Magazine

Why There Remains A Place For Print Marketing In Business Marketing Strategies In The...

The world is moving at lightning speed towards a digital realm, but there is one place where traditional still seems to trump digital: marketing....
Inbound Marketing Strategy

What Is Inbound Marketing?

The always evolving technology and the digital platform have transformed the marketing positively as we know it today. The introduction of the internet and...
Mobile App Engagement

4 Smart Mobile App Marketing Practices to Follow

Stats on today’s mobile usage and app downloads make mobile app marketing seem like fishing with dynamite. Over 52% of global web traffic is...

FDA approves marketing of AI device that can detect diabetic retinopathy

The Food and Drug Administration has approved the sales of IDx-DR, a medical device that employs AI to diagnose eye diseases and other variables...
Digital Marketing, Google Adwords

Do I need a digital marketing expert to use Google Adwords?

Google AdWords is an online advertising platform essential for any business out there nowadays. It is one of the most comprehensive digital marketing tools there...
Twitter wallpaper

Boosting your social media marketing strategy with Twitter ads

Last week, Twitter executives teased Monetized Moments at the #Twitter4News event in Dubai. This new form of advertising will come to the microblogging site...