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Rory Angold, Former Zurich Finance & Insurance Executive, Discusses Automotive Marketing and Micro-Moments
Marketing expertise in the automotive industry has fallen behind the times. Automotive industry expert Rory Angold, former Zurich finance & insurance executive discusses how your business...
Why You Need To Understand Digital Marketing As A Salesperson?
Just as there are many forms of sales, there as many forms of digital marketing, so it’s important to bring the two together seamlessly...
Why There Remains A Place For Print Marketing In Business Marketing Strategies In The...
The world is moving at lightning speed towards a digital realm, but there is one place where traditional still seems to trump digital: marketing....
What Is Inbound Marketing?
The always evolving technology and the digital platform have transformed the marketing positively as we know it today. The introduction of the internet and...
4 Smart Mobile App Marketing Practices to Follow
Stats on today’s mobile usage and app downloads make mobile app marketing seem like fishing with dynamite. Over 52% of global web traffic is...
FDA approves marketing of AI device that can detect diabetic retinopathy
The Food and Drug Administration has approved the sales of IDx-DR, a medical device that employs AI to diagnose eye diseases and other variables...
Do I need a digital marketing expert to use Google Adwords?
Google AdWords is an online advertising platform essential for any business out there nowadays. It is one of the most comprehensive digital marketing tools there...
Boosting your social media marketing strategy with Twitter ads
Last week, Twitter executives teased Monetized Moments at the #Twitter4News event in Dubai. This new form of advertising will come to the microblogging site...
Social Media Marketing: How and when to use Facebook Ads
On Monday, The Australian reported that Facebook was using specialized targeting algorithms to identify the moods and feelings of young people. Advertisers could target...
YouTube ad crisis: Misunderstanding massive online marketing
Google is losing clients because the algorithm that pairs ads with videos on YouTube is not working properly. The software does not consider the...
