Snapchat is introducing yet another revenue stream today in the form of on-demand geo-filters.
Until now, Snapchat already has two types of geo filters. Do keep in mind that Community Geofilters can not include logos or marketing and can be submitted for free. For example, for a person living in Brooklyn, there are options for Williamsburg, Bushwick, and Brooklyn. The other type of geo filter is a Sponsored Geofilter, where big brands can cover a large area with marketing-based filters.
With on-demand geo filters, anyone who has a bit of a good hand in designing can pay Snapchat to create and distribute their own custom geo filters in a specific area for an allotted time.
The minimum size for these geo filters is 5,000 square feet, which is enough to cover an office building, while the minimum amount of time the geo filter can exist is 30 minutes. On the other hand, talking about the maximum limit, users can spread their on-demand geo filters as far as 5,000,000 square feet.
The review will take about a day to finish. The pricing for these geo filters start at $5.
This could definitely make the revenue model much broader for Snapchat. At present, the company is making money from brand-designed geo filters and in-app purchases from users who want to replay a snap.
Moreover, this addition has also benefited the users. With the new on-demand geo filters, small and medium-sized businesses can now use Snapchat as their own marketing channel. Beyond this, users will also send more snaps if they already can access more filters.
For those who have purchased the on-demand geo filters, they can now view the metrics on their filters by both views, as well as uses.
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