Google may be looking at a new approach to smart TVs. According to Variety, Google is working with Vizio to build Chromecast-like streaming into its new TVs. There will be no new interface, you will have to send streaming video and music, among other content, from a smartphone or computer over to your TV, with the tap of a button. This is quite similar to building a Chromecast into a TV.
According to the report, there are chances that these TVs will come to the market as soon as this spring. While the TVs will feature a standard smart interface, Variety has also added that Google and Vizio may be planning to add smart features somewhere else: the remote. Rather than using a traditional remote, Vizio may choose to bundle TVs with a tablet that includes apps that can be used for streaming.
However, as of now, when it comes to the decision between a remote and tablet, the whole thing looks to still be up in the air. The report further adds that there will be at least one other manufacturer which will be building the casting features into its TV with Google.
It may seem a bit odd that Google is promoting something as small as casting when it could have done similar promotions for the Android TV, though it is actually quite simple to see why the company is taking this decision.
Google has had a terrible luck when it comes to TV OS. On the other hand, the Chromecast has been a hit and thanks to some combination of its cheap price ($35) and ease of use it looks as if it will do good in future as well.
Choosing to build Casting into a TV, rather than a full smart TV operating system, might allow for cheaper smart TVs with features that consumers do want to use.