Dom Hoffman, who along with two other entrepreneurs founded Vine in 2012, teased the return of the video platform in Twitter on Wednesday with a new image of a logo that reads just the characters “V2.” The executive has been teasing a new project related to Vine since last week.
The social media phenomenon was quickly fished by Twitter, who acquired the business in its infancy for just $30 million. It enjoyed its fair share of popularity among young people on the platform, but it was progressively phased out until its discontinuation earlier this year.
Now, Hoffman has announced he is working on a sequel to Vine as a personal project of his, and that more details will be revealed soon. The other two co-founders of Vine have been busy as well lately with the skyrocketing popularity of their hot new app: HQTrivia.
i'm funding it myself as an outside project, so it doesn't interfere with the (quite exciting) work we're doing at the company, which is my first priority
— dom hofmann (@dhof) November 30, 2017
What do we know about Vine 2?
First of all, everything people know about the next Vine is in the realm of speculation until confirmed or discarded by Hoffman himself. Up until now, all we have are the entrepreneurs own cryptic tweets, which offer tiny bits of information about the development process rather than the app itself.
Hoffman has disclosed that he is funding the making of V2 with his own money. He has also said that the platform is “an outside project” that won’t interfere with whatever they are currently developing at Vine Labs.
Twitter still holds the rights for the name of the platform Vine, which suggests the next version will either have an entirely new name (like V2?) or be developed with consent from the microblogging site as a revamped feature that won’t fade into social media cult obscurity once again.
“vine 2 under development”
every twitter user:pic.twitter.com/WZjE41VUF7
— T O N Y ? (@tonytx4_) December 6, 2017
Fans want the old Vine back with minor changes
Upon learning the news of the potential return of Vine, many on the Twitter community rejoiced and expressed their excitement for the new video feature. However, others also noted that a comeback from the six-second video format needed some changes before hitting the web.
Users pointed out the fact that the platform allowed for the quick surge of new Vine celebrities. During the time it was live, some of them rose to prominence enough that they became famous in their own right, advertising products instead of putting out content that people wanted to watch.
Some have expressed that they would like this model to change, or at least be more explicit or transparent like it is now on Instagram with their influencers. Other than that, the six-second looping is still a desirable format, and marketing-wise, Vine 2 might need a push to help it stay relevant in the new social media scene.
THIS IS OUR SECOND CHANCE IF Y'ALL RUIN VINE 2 THEN THERE IS NO GOING BACK
— sahil(-: (@officialsahilg_) December 6, 2017