Being one of the most popular online platforms to spread brand awareness, promote products and services, and drive in more traffic to your website or landing page, Instagram (IG) is something that you must take advantage of to promote your business.
With the rising of social media, marketing experts keep recommending businesses to be seen and be heard online through different platforms, such as Facebook, Twitter, YouTube, and of course, Instagram (in addition to traditional advertising platforms such as Click2sell.co, for example).
Unfortunately, the work doesn’t stop there. You can’t expect to make sales immediately after a user follows your IG account. That’s not how social media works.
Turning Instagram followers into paying customers may be a struggle, yes. But it doesn’t mean that it’s impossible.
A few practical tips
Aside from setting your IG profile to a business account, there are more ways you can use this as an effective marketing tool, and that’s exactly what we’re about to discuss in this article.
1. Offer unique content
Exclusivity, uniqueness, and authenticity – these are the things that will make your IG account come a long way.
People will always appreciate not only new but also unique and original content – content that you haven’t posted anywhere else. This will make sure followers keep coming back to your profile to get first dibs on what’s new and hot. So if you’re thinking of launching a brand new product or service, do a live video on your Instagram page, for example, or write a compelling text on how that product or service can solve a particular problem your followers may have encountered.
2. Take advantage of user-generated content
Want more Instagram followers? It’s quite simple. Repost content shared by your followers. Don’t forget to tag the original user who posted it and use the proper attribution wherever applicable. More importantly, remember to use the right relevant hashtags.
People want to have the proverbial 15-minutes of fame. So to make your followers happy – and to entice others to follow you, too – be sure to be on the lookout for these types of content.
3. Make your business more likable
The most popular form of media on Instagram is images. Probably the best way to attract new followers who might become customers in the future is to post interesting, engaging, eye-catching, and viral-worthy photos. So make it a point to post only likable pictures all the time, as regular “nice” photos aren’t simply enough.
How to do that?
Use filters to make your photos and images look pleasing to the eyes. Take advantage of different lighting effects and photography tricks. Most of all, make use of photo-editing software, like Photoshop, Lightroom, and the like.
4. Run contests on Instagram
If you want to know how to advertise different products or services effectively on Instagram, then this is the best tip you can use.
Ever notice how there many contests on IG? There’s a reason for that. People love freebies and prizes. So if you run exclusive contests on IG, the word about your business, product, or company will spread like wildfire in an instant.
Be sure to make people follow your profile first before they can enter the contest. On top of that, make it a point to be truthful about your offerings, to make people want to come back to your profile and eventually your website.
Instagram is a powerful marketing tool that you can use to your advantage, and by using all these tips, turning followers into customers will be a breeze.