The #DeleteFacebook movement has been gaining very noticeable supporters. On late Tuesday, Playboy’s Chief creative officer and son of Playboy’s late founder, Cooper Hefner, announced that the renowned gentleman’s magazine will be quitting Facebook over the social media’s data exposé and due to the guidelines and policies that contradict the magazine’s values.
Playboy stated that the social media platform “continues to be sexually repressive,” and that the recent “alleged mismanagement” of Facebook had only given more reasons to withdraw their activity on the platform. After this, the magazine’s main page was made unavailable and unreachable via Facebook, affecting around 25 million following fans.
We are stepping away from Facebook pic.twitter.com/4yFIdk2eDE
— Cooper Hefner (@cooperhefner) March 28, 2018
Why did Facebook quit using Facebook?
Another reason for Playboy to exit the social media platform is that, according to their statements, the company does not wish to compromise their 25 million fans via Facebook. They also don’t wish to be “complicit in exposing them to the reported practices.”
As Playboy’s official site deleted Facebook, some fan pages remain on the platform such as Playboy Netherlands. However, it remains unclear whether the company has any control over these sites since they could be completely fanmade.
On the other hand, Playboy said in 2014 that Facebook was its largest audience, which boosted again when the magazine decided to restart posting nude photos.
Playboy took the time to expose their arguments and basis under the decision made. They stated, “While that has challenged our business objectives and the ability to reach our audience in an authentic way, the recent news about Facebook’s alleged mismanagement of users’ data has solidified our decision to suspend our activity on the platform at this time,”.
— Fast Company (@FastCompany) March 28, 2018
Playboy has a history of controversy with Facebook
In past years, Playboy was obstructed in it traditional practice, as Facebook forced the magazine to go non-nude. This caused some models such as Abby Parece to express their discontent while voicing others on the social media platform back in 2015. In turn, the outcry sparked some controversy among women in general, causing Playboy to refer to Facebook as a repressive site for women.
This move was surprisingly acclaimed by feminists and Playboy eventually resumed its classical practice of posting nudes, but newly posted photographs of nude models featured the company’s bunny logo covering nipples. In this way, they met Facebook’s nudity community standards, although Playboy still considered this a repressing action towards women and sexuality.
When quitting Facebook the company said “Playboy has always stood for personal freedom and the celebration of sex. Today we take another step in that ongoing fight.”