It, Pennywise, Stephen King
Pennywise got younger for the new "It" movie. Image credit: Movie Web.

A famous terrorizing clown is back to hunt children and feed on their fears in a new film adaptation of Stephen King’s “It”. The movie stars Pennywise the dancing clown- also referred as “It”-, a demonic entity that exploits the phobias of its victims to disguise itself and cause horror across towns.

Usually dressed as a clown, Pennywise prefers young children as prey, and despite the demon has been killed before, it always manages to resurface. Only this time, it got a little younger for the new 2017 movie.

Swedish actor, Bill Skarsgard will play the role of the iconic character, and Entertainment Weekly featured an exclusive first full look of Pennywise’s costume on Tuesday, August 16th, following a previous image of the villain’s face posted on its website back in July.

Pennywise has been labeled as the scariest villain in the movie industry

Horror novelist, Stephen King, published the book in 1986. The story follows a group of seven children called “The Losers Club” encountering Bob Gray – Pennywise the clown -, and eventually discovering its malevolent nature as the antagonist commits a series of murders across Derry, Maine.

The book received a British Fantasy Award in 1987 and Publishers Weekly listed it as the best-selling novel of the U.S in the year of its release. ABC broadcasted a first adaptation of “It” in the form of a Tv miniseries in 1990, with actor Tim Curry starring as the clown demon.

The Duffer Brothers (Stranger Things) were among the possible directors of “It”

After creative differences between Warner Bros and director Cary Fukunaga (True Detective) had frustrated a first attempt to shoot a movie adaptation, New Line Cinema took the project and announced a remake of the horror classic in July 2015.

Andrés Muschietti is directing the upcoming film and also co-wrote the screenplay along with Mr. Fukunaga, Gary Dauberman, Chase Palmer, and David Kajganich.

Cast members include Jaeden Liberher (St Vincent) as Bill Denbrough, one of the protagonists, as well as Finn Wolfhard (Stranger Things) and Wyatt Oleff (Guardians of the Galaxy) on supporting roles, according to the IMDB.

Pennywise’s new costume comes from archaic eras

The new version of the evil being is significantly different from the “It” miniseries. Emmy-winning costume maker, Janie Bryant (Deadwood, Mad Men) was in charge of the outfit’s design and took inspiration from medieval and Victorian eras, in contrast to the modern looks of Tim Curry’s previous portrayal of the demon in the Tv show.


The outfit features harlequin-like pleating, a puffy collar, short pants, and a high waistline on its jacket made to emanate a more childish image and complement Pennywise’s make up, said the designer.

The new “It”  remake is reportedly coming to the theaters on September 8th, 2017, according to its IMDB page.

Source: Entertainment Weekly



  1. I don’t care for the new costume. It may incorporate styles from all these past lifetimes of Pennywise…but does ANYONE actually think that outfit is going to help him lure small children into the sewers? The benevolent look of Curry’s Pennywise was right on target. It was bright and playful so it would appeal to children, but with just a change of facial expression (and some sharp yellow fangs) those colors become part of a palette of fear.
    I may be alone in this…but “scarier” isn’t what Pennywise is going for in his look. If anything, he’d probably want to look just like Ronald McDonald so he could get all the kids down there where they could float in his dead lights.