Netflix has just launched a new website, Fast.com, which calculates users’ Internet download speed.
The particular product came along a few weeks after the company rolled out new cellular data controls that enable users to adjust the quality of their video streams based on their internet connection’s capabilities.
According to DomainTools’ WhoIS database, Netflix purchased the domain a month ago, while a patent filing with the United States Patent and Trademark Office (USPTO) suggests that they are simultaneously trying to trademark the Fast logo.
More specifically, Netflix stated in the application that the service was for:
- Providing a website featuring non-downloadable software for testing and analyzing the speed of a user’s Internet connection
- Downloadable computer software for testing and analyzing the speed of a user’s Internet connection
The website itself features a very basic interface, while it is accessible globally, both on desktop and mobile.
Unlike the rest of the other counterparts, the user does not have to do anything — or install a particular software — to initiate the procedure, as by just visiting the website, at Fast.com, the page will automatically calculate how fast, or slow, your download speed is.
Furthermore, to exhibit their tool’s authority, the website provides visitors with a link to the renowned Speedcheck.org website, where you can double-check and confirm your results.
David Fullagar, vice president of content delivery architecture, mentioned in the company’s respective blog post:
This consumer speed test is different than our Netflix ISP Speed Index. Fast.com measures your personal Internet connection at any given time. The speed index measures average monthly speeds of actual Netflix streams during prime time hours.
Like the cellular data controls we recently introduced, fast.com is another tool consumers can use for greater insight and control of their Internet service. Fast.com works in any country, and it is free for everyone — whether a Netflix member or not. Give it a try at fast.com.
As said in the statement, Fast.com is accessible worldwide for free, both on desktop and mobile, and does not require you to be a Netflix subscriber.
Source: Netflix Media Center