Google Inc. -now known as Alphabet Inc.- has just relaunched its obscure social network, Google+, delivering new design and a plethora of new features.

Google took a swing once on social networking by creating Google+, which we all thought as dead a few years later.

The redecorated service came up fully redesigned and simpler than before, putting the Communities and Collections panels at front and center. According to the company, that’s one way of making it easier for people who share the same interests as you.

Things seem to be falling into place for now, with Communities having 1.2 million new joins per day on average, while newbie Collections continues to grow.

Engineering Director Eddie Kessler wrote in a blog post:

“Whether it’s the Nonfiction Addiction Community, where people can be found discussing the best in Crime or Travel storytelling, or the Watch Project Collection, where more than 40,000 people are following an antique watch hobbyist, these are the places on Google+ where people around the world are spending their time discovering and sharing things they love [..] And it’s more mobile-friendly—we’ve rebuilt it across web, Android and iOS so that you’ll have a fast and consistent experience whether you are on a big screen or small one.”

Luke Wroblewski, product director at Google, on the other hand, added in a separate post:

“Collections let you immerse yourself in content about topics like surfing or tiny tilt-shift photography scenes. Communities enable groups of people with the same interests to join up and geek out on anything from Game of Thrones to Painting.”

Luke also mentioned that this is just the beginning, since many changes and updates are yet to come. Only time will prove whether those changes will be beneficial for the revamped social network service. Until then, stay tuned to read all the latest news on this and many other hot topics!


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