Whether you’re a brand new business or a sole trader looking for some self-publicity, building a website should one of your first tasks to ensure this site will be your go-to online hub. Creating your own website is great for marketing reasons, but in order for it to be effective, it will need to have some important features. When people search for your name, they should be guided straight to an informative and helpful platform.
SEO and other techniques
In order to reach your website in the first place, you will need to be listed highly in Google’s page rankings. Not having search engine optimized content could be the first barrier to your online success. Here are a few approaches to consider:
- Do some research into relevant keywords in your industry. What are your main customers searching for? Are those keywords featuring on your pages?
- Link to relevant websites that aren’t your main competition. Google will rank your pages favorably, particularly if they use websites that are reliable and relevant.
- Interesting and well-written content. If your website is illegible or hard to get through, you will not fare particularly well. Visitors should want to remain on your page and discover more.
There are other approaches to take when improving your page’s relevance in Google’s eyes. Google crawler optimization is important for how the search engine indexes your information. This is slightly different from SEO in the sense that it goes a level deeper. Finding expert, specialist help is the best way to improve your website’s Google optimization.
If your website requires a form to be filled out, at any point, it should be simple and quick. Putting your website visitors through a lengthy questionnaire could be a huge turn-off for customers. If it is absolutely essential for your visitors to fill in their information, you should ideally give them an accurate indicator of how long this will take.
Testimonials and information
Your website should be a way to showcase not only who you are and what you do, but why you are also the best at it. Testimonials are a great way of adding proof to your claims. The best way to showcase any testimonials is to scatter them on your ‘about’ page and maybe even add a few on your home page. It is a way of showing that the claims you make are not ill-founded or merely just advertising spin.
Whether it’s a form, a chatbot, or just an email and telephone number, your website visitors need to be able to contact you. This ensures that you can be reached if your services appeal to any visitors who pass through your website. A means of contact helps to prevent wasted opportunities.
Your website should be the highlights reel of what you have to offer. In order to make sure that this ‘best of’ demonstration is witnessed online, you will need to boost your website rankings. Having relevant content that can be optimized for Google is the best way of achieving this.