Dodge will bring its new Challenger SRT Demon muscle car to the upcoming New York Motor Show in April. The vehicle looks to outpower the famous Challenger Hellcat, which sports astounding 707 horsepower.
Tim Kuniskis, Dodge’s chief, explains the Demon attempts to cater to a subculture of car-lovers, rather than to every consumer, which is the primary focus of most carmakers today.
With a new miniseries published on YouTube, the Fiat-owned brand is showcasing the powerful specs that this car will have, which might surpass everything that the company has let out so far, racing to the beat of Metallica’s ‘Fuel.’
The Hellcat set the bar high for the Demon
The 2016 model of the SRT Hellcat is one of the most famous muscle cars in the market today. Holding a 6.2-liter hemispherical (Hemi) combustion chamber V8 engine, the vehicle goes from 0 to 60 mph in approximately 3.6 seconds.
With 650 pound-feet of torque, the Hellcat holds the extraordinary horsepower mentioned above, topped by cars like the 2015 Ferrari F12 Berlinetta (731hp), and the 2016 Lamborghini Aventador Coupé (740hp).
The Demon might get a tad closer to this numbers, and also improve upon top speed, which is approximately 199mph (320 km/h). Dodge will reveal more details about the car on their official website with the video miniseries.
All of the promotional videos have a timer that slowly descends and simultaneously increases the hype of enthusiastic fans. Video number two will be out next Wednesday, January 18, at night time.
For the time being, discussions about a possible price also abound. The Hellcat comes with a starting cost of roughly $65,000. Challenger loyalists can expect the Demon to follow suit.
Dodge resurrects the ‘Demon’
The company had already used this name for one of its cars in 1971, a two-door hardtop variant of their standard Dart automobile. Later in 2007, they unveiled a concept car with the same name, with a focus on more efficient production.
However, the latter never saw the light of day, which might explain why Dodge is taking that name to advertise a whole new project with a whole new concept behind it.
The first video in their official teaser series shows a mechanical feline eating what looks like a tank of green fuel and becoming a humanoid ‘Demon,’ quite similar to Marvel’s Daredevil artworks. The metaphor is simple. This car is the Hellcat’s next evolutionary step.
Source: CNET Roadshow
