PowerShot SX730 HS picture
PowerShot SX730 HS photograph. Image: DPReview.

Canon has just announced the new PowerShot SX730 HS digital camera. It packs a 20.3 megapixel CMOS sensor and an impressive 40x optical zoom lens. The pocket camera goes on sale this June for $399.99.

The PowerShot SX730 HS is the successor of the SX720 HS, the last camera in that lineup. It supports several connectivity options, and it packs a flipping LCD to snap selfies more quickly.

The Japanese giant also introduced an all-new macro lens for its DSLR cameras. The EF-S 35mm f/2.8 Macro IS will be the next lens in Canon’s arsenal to have built-in Macro Lites, and it will be available for purchase this June too for $349.99.

The PowerShot SX730 HS packs power in a small body

Canon’s latest digital camera is one that never goes out of style. The PowerShot SX730 HS is just that, a small camera that is easy to carry around in your pocket and takes awesome pictures and video.

The 20.3 Megapixel CMOS sensor and DIGIC 6 image processor inside the portable cam are the ones responsible for snapping stunning images in and on themselves, but the lens takes those images to the next level.

The 40x Optical Zoom lens of the PowerShot SX730 is equivalent to an outstanding 24-960mm lens. The impressive range of this digital camera makes it ideal for snapping scenes happening too far away for smartphones and other cams.

Speaking of smartphones, Canon has added built-in Wi-Fi, Bluetooth, and NFC capabilities on its new pocket-size camera. While these connectivity options work with both Android and iOS devices, they are compatible only with the newest versions.

Wi-Fi, for example, works with iOS versions 8.4, 9.3, and 10.2, while Android users on 4.1 Jelly Bean or above will be just fine. Bluetooth connection works only with Android devices, and NFC pairing requires specific Apple devices and iOS versions to send images.

On top of that, the PowerShot SX730 HS has a 3.0-inch LCD that tilts up 180 degrees to help photographers snap selfies with ease. It also shoots video at 1080p Full HD resolutions and 60fps.

The Japanese giant also packs geotagging and time-stamping features to identify your pictures and videos. There is also a Story Highlights mode that automatically creates an image reel with the library of shots on the memory card.

Price and availability

Canon will sell the PowerShot SX370 HS for an estimated retail price of $399.99 in the U.S., €489.99 in Europe, and £379.99 in the U.K. The final price tag is up to retailers.

Source: Canon