Shoppers looking for a new iPhone or the latest Google gadget don't have to look too far. Here are some of the best Black Friday deals. Image: Pexels

It is that time of the year again when families across the United States gather to spend time together, get cozy at home for a couple of days, and stuff their faces with turkey and mashed potatoes. Oh, and also to honor the noble tradition of fending off crazed shoppers on Black Friday, the day after Thanksgiving.

Some people have made it so that every year, they skip the family dinner, TV specials, and the warmth and comfort of their own home. Instead, they wait in line for days, sometimes weeks, ahead of the Friday after Thanksgiving, when stores open at midnight and coffee-fueled consumers ransack aisles and shelves.

This year, things promise to be no different, as shoppers are already getting ready to take advantage of this unique yearly opportunity. Apple and Google, two of the tech giants with the most prohibitive prices in the market, will both have discounted products for the holiday. Here is what you need to know.

Best Black Friday Apple deals: Get your hands on a new iPhone

Apple is notorious for never officially dropping prices on their products unless a new one comes along, which is an event that takes place once a year. Retailers, however, don’t have the same philosophy, so they try to squeeze opportunities like Black Friday to maximize sales on iProducts.

This year’s hottest item, the iPhone X, has carriers and superstores fighting over the best offer. Sprint has put up a $350 discount for those who want an 18-month lease of the device, while T-Mobile shaves off $300 for people that go with their installment plan. Walmart throws in a $300 gift card for those who choose the two other carriers.

That last deal also applies if you get an iPhone 8 or iPhone 7 at the store, as will Sprint’s discount. Target comes as the second best, with a $250 gift card included with the purchase of an iPhone 8.

Those looking for laptops and tablets have to look no further than Best Buy. The 128 GB MacBook Air is priced at $800, $200 off its regular price, and this same discount applies to 21.5-inch and 27-inch models of the new iMac. You can get $250 off of a MacBook Pro, and $125 off a 10.5-inch iPad Pro too.

Black Friday is all about Google Home discounts

Google’s approach is different toward competitiveness in the market. They are willing to take risks and offers sweet deals every once in a while, although the price tags on some of their new products like the Pixel 2 and Pixel 2 XL are high enough that even with a discount they are more expensive than other devices.

However, the tech giant knows you’ll be cozy at home this Thanksgiving and wants to keep it that way for Christmas. With that in mind, Google’s six deals emphasize the need for a modernized smart home equipped with the latest hardware and software smarts straight out of Mountain View.

The Google Home lineup is discounted at the Google Store and matched at almost every major retailer. The Home Mini is $20 off with a $10 store credit, making it worth essentially $19 this Black Friday. The original version dropped $50 from its normal price and it’s now $79.

The Chromecast family saw some more conservative offers with $10 shaved off the price tag of the standard device and the Chromecast Audio and $15 off the new Chromecast Ultra ($25, $25, and $54 respectively). A single Google Wifi router now costs $30 less, selling for $94 for a limited time.

Source: Best Buy, Google Store