Nexus 5 (2015)

India – A latest report propounds that Google (NASDAQ: GOOGL) has big plans with an Android One phone. The company plans to launch its Android One cut-price smartphone project in India. They plan to take up budget offerings, selling it for and under Rs 3,000 ( around $50 ). This scheme seems at the hub of a massive investment by the tech group to increase internet access and improve new products suitable for countries in the wider market.

Android has received minimal success in India since last year. Though the company recently launched Android one Pixel V1 phone in partnership with Lava; but it was slightly more expensive as compared to first generations.

Rajan Anandan, Google Managing Director, India and Southeast Asia stated that,the much-hyped mobile standard has “not delivered to expectations” but has plans for a reboot which would be revealed in “the next few years”.

In addition, Rajan Anandan stated that he wants to target Indian market by launching a device that is in the range of Rs 2,000 and Rs 3,000. According to the report, Google is facing a lot of challenges in India. For instance, Google’s product needs fast internet, but the country is stated with slow connections which is difficult to work on phones and devices. The goal seems to be understandable, but the time will tell whether Google can make it for Indian consumers or not. The country where around 200 million people use smartphones.

When it comes to budget considering the Indian market, companies like Xiaomi, Lenevo, YU have proven to be a great success. Thus, the Android handset with such an amazing specification and great price can hit the Indian market.