Amazon.com introduced the all-new Amazon Fire HD 10 tablet on Tuesday. The 10-inch device brings new features like Alexa hands-free support along with better performance, more RAM, and a lower price tag. It starts at $149.99 and it is already available for preorder.
The e-commerce giant had followed similar strategies with other tablets of its proprietary family of devices; upgrading specs and slashing prices. The company led by Jeff Bezos has applied more or less the same principle to most of its business arms, meeting much success in most of them as well.
Most recently, Amazon bought the high-end grocery chain Whole Foods, and its first order of business was to cut down prices of hundreds of products and offer a deeper integration with its online retail platform. The tech giant is growing so much that it is also looking for a new city in which to establish its second HQ.
Amazon Fire HD 10: specs and design
Amazon has never been the type to fix what is not broken, so the 2017 Fire HD 10 tablet looks just about the same as the previous version. This time, though, its 10.1-inch widescreen features a cool 1080p Full HD resolution and more than 2 million pixels.
The Fire HD 10 packs a MediaTek quad-core processor with 2 GB of RAM and 32 GB as base storage. A more expensive model with 64 GB of storage will also be available, and both will support expandable memory via microSD card up to 256 GB.
Available in Black, Midnight Blue, and Punch Red, the latest tablet by Amazon runs Fire OS, but you can still load Android apps on the side if you are tech savvy enough.
— Amazon.com (@amazon) September 19, 2017
Amazon Fire HD 10: features and price
Both versions of the Amazon Fire HD 10 have a front-facing VGA camera and a rear shooter with 2 MP and video-recording capabilities in 720p. Battery lasts up to 10 hours and it charges fully within 5 hours via micro USB. Neither fast nor wireless charging are supported.
However, Amazon did make the Fire HD 10 the first tablet of its lineup able to have hands-free Alexa, meaning it can basically double as an Echo device you can ask questions to, make orders from, and soon even make it show you footage from your smart surveillance devices.
Amazon’s new tablets won’t come in 4G versions, so that means you can only use them with Wi-Fi. The standard 32 GB model costs $149.99 and the 64 GB model costs $189.99. You get a one-year warranty and accessories like covers sell separately. Preorders are live now and it starts shipping October 11.