Want to take your business online? Looking for the way from where to start? If you are struggling to get answers of these questions, then here we go.
For online presence, one of the most important things you need is a – domain name. A right domain name can create a big difference between the success and failure of your business. Although, choosing a domain name is overwhelming and it is not something you just found, liked and kept. It is as same as choosing the name for your child. Confusing and daunting.
So, when selecting a perfect domain name for your business, you need to take care of many aspects because it is something that will represent your business image on the World Wide Web.
In this post, we are going to read about the tips on choosing the perfect domain name for your business. So, let’s get started…
What is a domain name?
In short, a domain name is your website’s name. Basically, it is an address where online users can access your site. It is used to find and identify computers on the Internet and also used to identify online entities other than using IP addresses. The domain name can be a combination of numbers, letter and also can be used in the merge of the several domain name extensions like .net, .com or more.
Whether you are setting a new email address, starting a personal project or a new business website, your domain name is important for your brand to create an online identity.
There are also certain top-level domains, that are 3-4 letters long. So, if you have browsed the internet, you’ve probably noticed that there are some URLs in the forms .gov, .net etc. These are ccTLDs that are associated or reserved with a sovereign state or a country. There are many options for TLD to choose for your website, but the strongest is .com.
So, now we are going to read about the tips of choosing a top-notch domain. Let’s discuss them in detail.
Tips on choosing a winning domain name
1. Use keywords that make sense
Always try to use keywords that represents your business. However, you should also keep in mind that using relevant keywords into your website’s domain is perfect, but not always needed. So, avoid using any word for your domain name just because it looks catchy, but make sure it represents your business or your brand message. Choose one that makes more sense to your customers and also you can take advantage of keyword optimization when needed in your blog posts or websites.
2. Keep it short, crisp and sweet
If your business name is long, but you should still try to keep the domain name short. If you keep long names of your domain name, it will leave a negative impact on the consumers, as they are less likely to memorize it. Moreover, there will be utmost chances that your domain name will be mistyped or misspelt. So, make sure that your domain name is easy to spell and memorize and something that will pop up into the mind of people when typing it into a browser.
3. Choose a unique and memorable name
If your domain name is unique, it will always hit the mind of the people. So, don’t try to copy big names and make sure to do a precise research while picking a domain name. During your search, you may come across with many unique names out there, so choose the one that represents your business as a whole. To make it easier, make sure to share your domain name ideas with your colleagues and friends so that they will help you to choose the best option.
Perhaps, there are many tools available for a domain name search. You can take help of these tools and find a relevant domain name according to your business type. These tools are quick and easy to use, enabling you to brainstorm without any hassle. They provide relevant and unique name suggestions that help you to stand apart in the market. The best aspect of using these tools are – you don’t need any technical knowledge in order to
Moreover, you don’t need to have technical knowledge about it. Just a basic knowledge can help here.
5. Avoid Acronyms, numbers and hyphens
If you are going through the process of choosing a domain name, it’s quite obvious most of the unique names are already taken. So, sometimes, it may seem like a great idea to use Acronyms, numbers and hyphens to the URL. But, actually it is not a great idea, but can confuse the visitor, as your website’s name doesn’t contain any numbers or hyphens. Speaking about choosing an acronym, it may seem tempting when your business has a long name, but actually, no one can identify your business names with an acronym. This can make difficult for your potential consumers or businesses to locate your website.
Apart from all these five tips, take care of Trademark Infringement, as it can be a big issue. So, before you purchase a domain make sure there is no company with the same domain name as sometimes you may get into a legal trouble and the company sue you for trademark infringement and it will affect your reputation as well as your brand. So, it’s always advisable to consult a legal professional or an attorney about the domain name before registering it.
Wrapping the post
Besides keeping the name of your domain short, if your domain name is easy to type and spell, you can add any special number or character you want to include. The main idea is to make it easy for web surfers to remember your site name when they came across your website. However, hyphens can make your domain name difficult to remember, so if you are looking to keep the perfect name for your domain, consider the above points and make it PERFECT.