The website is the single most important aspect of marketing in the modern age – it is your businesses’ front door and should serve as your primary salesperson to people all around the world.
But what you need is not only to find and register on a good domain name provider and web host in order to create a great website. Good thing there are thousands of custom-made themes and templates which makes it easy to create a website that looks professional and does your intended objective for it.
Here are the qualities every successful website should have:
Great Design and Functionality
Your site echoes your company’s products, values, and goals. Therefore, it’s vital to be visually appealing, professional and polished. Use white space, clean layouts with good images and graphics to allow your message to shine through.
Equally important is the site’s speed and its ability to load correctly and as expected. Always build to web standards and proofread thoroughly while regularly testing for problems, functionality, and speed. Every page needs to be fast and functional especially because any of them could be your customer’s first or only impression. Slow, broken or poorly constructed areas can frustrate visitors and discourage them to go further.
Ease of Use
Don’t make visitors work for information because they are always in a hurry. User Experience (UX) plays a crucial role in helping the audience use, understand and remain on the website. Build obvious, logical navigation that has a hierarchy. Use consistent layout and visual cues to boost functionality across the site.
No excuses here – your site absolutely needs to look great and work well regardless of platform. The growth of mobile and tablet devices won’t be stopping soon, and your next visit can use any device at his or her disposal. Optimizing for mobile will enhance both the experience of your visitors and your SEO ranking.
Be concise, exciting and unique. Use language that makes sense to your audience— this means avoiding jargon, corporate-speak as well as acronyms. Remember that audiences have short attention spans so spell correctly, be relevant, be accurate and update regularly. Adding blogs and social media updates will provide fresh content that will keep visitors returning and helps SEO strategy as well. Keeping things fresh requires investment, but you can’t do without it.
Accessible Contact Details
Your visitors won’t chase you, so make it easy for them to engage – offer multiple contact types and an easy-to-use contact form. Using Google Maps is great as well. Ensure that this information is available on your contact page.
A great domain name. The competition for good domain names is getting fiercer by the day. As a business, you need to be flexible and use good sense when selecting a brandable domain name. If your “.com” is unavailable, don’t just add a hyphen, or simply use the “.net” version. These options will make you lose out on visitors. So go out of the box and be creative to find the perfect .com.
This is an overview of the qualities a successful website should have! These basics will allow you to begin deriving more value out of your web presence as you continue expanding your business for success.