Graphic Designer Picking Colors for New Design

Do you need to create some simple infographics for your company’s marketing? Here’s how to make them stand out!

The human brain processes image 60,000 times faster than text.

With numbers like that, it’s little wonder that simple infographics are such a boon to the marketing industry. But cool as infographics are, there are dos and don’ts when it comes to designing them.

Here are 5 considerations you need to make when designing your own infographics.

1. Make It Targeted

Like any marketing effort, your infographic should be well-targeted to a specific audience. Without this specificity, your design is likely to flounder in a sea of similar content.

Before you start designing, sit down and figure out who exactly you want reading your infographic. Do market research into specific demographics and build yourself some customer personas. Once you have a clear idea of who you want to target, you’ll be able to better tailor your design to that specific audience.

2. Tell a Visual Story

When designing your infographics, you should pay attention to their layout. Is the information presented in a semantic way? Does your content tell a story? Does the layout facilitate easy and rapid reading?

Building a visual story with your infographic is a great way to tick all of these boxes. It ensures your content is easy to parse and engaging to boot. As humans, we’re drawn to stories. Ensuring your infographic is telling an interesting story is one of the best ways to drive engagement.

3. Keep It Simple

A cluttered infographic is the fastest way to lose readers. Instead of overcrowding your design, you should aim to present your information in a simple, easy to parse manner.

Less really is more when it comes to infographic design. If you can’t present your concepts in small, easy-to-read chunks, consider breaking them down into smaller sub-sections. When in doubt, opt for whitespace – it’s a designer’s best friend for a reason.

4. Consider Your Color Scheme

A color is a powerful tool in a designer’s arsenal. The use of complementary colors when designing your infographic is a given, but you must also use colors appropriate to the ideas you’re seeking to convey.

Instead of designing with a random palette, use colors that blend with your brand message. Do some research and employ colors that envoke the right feeling in your reader.

If in doubt, rely on color theory. It’s a designer staple for a reason.

5. Make It Responsive

In today’s multi-platform world, you have to ensure your infographic can be read on any device. This means carefully considering font sizes, typography choices, and imagery contrast.

When in doubt, test your infographic on all the platforms you’re looking to use it. Want your infographic to be shared through Facebook? Make sure your content can be read at the resolution required.

Want to target mobile users? Design with mobile screen resolutions in mind.

Design Simple Infographics Today

Simple infographics are powerful marketing tools. From color schemes to responsiveness, now you’re well equipped to design an infographic that will stand out from the crowd.

Looking for more articles like these? Check out our blog for posts on everything from social media marketing to SEO.

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