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May is just starting, and it is already looking good for Elon Musk. SpaceX successfully launched a U.S. satellite onboard one of its Falcon 9 rockets on Monday morning, and the CEO spent the weekend in Vancouver to hang out at TED2017.

At the event, he unveiled The Boring Company, the latest of his ventures. He also talked about Tesla, the crown jewel of his multi-pronged empire, and teased the first images of the Tesla Semi, debuting later this year in September.

Many people often criticize Tesla for its disruptive approach to the automotive industry and are skeptical of its sustained success in the coming years. However, there are some fundamental misconceptions about what the company is trying to do.

Tesla’s cars are about exclusivity and experience

When Tesla first surfaced with the Roadster in 2008, people thought it was a cool novelty vehicle, with a rash design and an electric powertrain like no other seen before.

When it first tried to enter the automotive consumer market, it was received with mixed reactions and skepticism. The Model S, as it turns out, was a success as a luxury sedan and it was often out of stock upon its launch.

Nowadays, Tesla has shipped roughly 200,000 vehicles between the Model S and the Model X SUV. The company is set to release the Model 3 later this summer, so how is it that, against all the odds, Tesla continues to thrive?

The thing is that both consumers and experts who have had the chance to drive or at least see one of these cars up close agree: Tesla vehicles are all about exclusivity and attention to detail to deliver a unique driving experience.

From design to performance, Elon Musk’s team has taken an approach from the top down. First, it offered only luxury cars, but now it is tapping the mid-range to the entry-level consumer market with the Model 3, and even appealing to industries with the Tesla Semi.
Tesla wants to transcend cars and batteries

Nevertheless, this is just the automaker arm of the recently rebranded Tesla Inc., which now, and potentially since its origins is an energy company that wants to accelerate the future.

Today, the goal is to reshape society with the technology of tomorrow 

SolarCity’s purchase and the planned expansion of more Gigafactories aim at realizing the vision of a clean energy world, powered by Tesla, of course. Powerwall batteries, solar tiles, and electric vehicles are just the start.

Elon Musk, the billionaire entrepreneur, has stated in the past that all his efforts are about making the future a reality as soon as possible. He has no ulterior ambitions but to harness the power of technology to take the world to the next era in history:

“THE VALUE OF BEAUTY AND INSPIRATION IS VERY MUCH UNDERRATED, NO QUESTION, BUT I WANT TO BE CLEAR: I’M NOT TRYING TO BE ANYONE’S SAVIOR. I’M JUST TRYING TO THINK ABOUT THE FUTURE AND NOT BE SAD.”

Source: Tech News World

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