Google is all set to make its search function more social as it experiments with a new format for search results that could revolutionize the way people both use and view the company’s search engine and associated results.

This whole addition is still quite new and Google is trying to approach to a search engine that is socially oriented. The integration will allow businesses and celebrities to post directly to search results, increasing those posts’ visibility and turning the search into a sort-of twitter-like feed.

It is true that this will not be as interactive as we are used to seeing on Twitter, however, it still provides applicable entities a more prominent place on the Web. The base of this feature is still quite close to the experience that we are used to getting on other platforms. The posts are in real-time, meaning that posters can directly communicate with each other.

When a person makes such a post, it will be featured in the Google search results alongside the name. The first rollout for this feature commenced in the last month for the presidential candidates and had allowed them to create debate-related posts.

This is an experimental search feature we are testing, but it is not tied to Google+,” a Google spokesperson said. “We are currently experimenting with presidential candidates and just started with some SMBs for a select pilot period.“.

Google is now reportedly extending these features to small businesses and could potentially offer them to celebrities and bigger-name brands in the future.

Mike Blumenthal, a search engine expert, had first spotted this feature being extended to small business when he searched for engagement ring stores in Buffalo, N.Y., and had come across an advertisement post from a local jewelry store. When you click on these posts, which will appear to you as Twitter feed-like stream of ads, a standard web page full with text and photos to describe a product will open.

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