Tinder is trying to hang on as the hot dating app with its latest option, and make some money in the process. The premium feature Tinder Boost allows users to bump the visibility of their profiles in the immediate area for 30 minutes.
Those who pay a Tinder Plus subscription can get one boost a week, while customers on the free version can buy a lift at any moment. Tinder says the add-on will get ten times more profile views, and hopefully more matches.
Reports suggest the price for the service is $6 per boost with various promotion bundles, including buying ten lifts for $36. The company is currently testing the Tinder Boost amongst Australian users, saying they “hope to get the whole world boosting soon.”
How does Tinder work?
Tinder is a location-based search app that enables two people to communicate if they have expressed interest in each other by swiping their profile right.
Users have to create a profile so that others can see them. The boost will show a user as a top profile in their respective area and, thus, it would increase the chances of finding the right match.People who frequently use the app want their profile as visible as possible. In fact, according to Digital Company Statistics, Tinder has 50 million accounts, 10 million daily users, and 26 million matches per day.
People who frequently use the app want their profile as visible as possible. In fact, according to Digital Company Statistics, Tinder has 50 million accounts, 10 million daily users, and 26 million matches per day.
In 2015, the app introduced a subscription service that brought additional options to the users. There are currently 1 million subscribers of Tinder plus paying a monthly fee, 20$ per month for users aged 30 or more, and 10$ per month for users under 30 years old.
Tinder Boost works like Pokémon Go lures
Bumble, an app where women take the initiative and matches expire, offers a Bumble Boost. The paid feature lets users instantly match with people who already swiped them right. Bumble Boost also gets a rematch with old connections and give customers and extra 24 hours before a match expires.
Match.com, another dating service, offers a paid Boost feature that puts a profile in the Popular Singles tab and at the top of search results.
However, unlike Match.com and Bumble, Tinder Boost’s price is on top of Tinder Plus and isn’t available for free users. It is worth noting Tinder’s new feature is similar to the lure modules in Pokémon Go, where players can buy lures to attract Pokémons for a limited time.
Tinder said the popular augmented reality app was not their inspiration. However, when the company launched Tinder Social feature for group dates, there was an option to select “Gotta catch ’em all!” as a status.
Source: Tech Times