The always evolving technology and the digital platform have transformed the marketing positively as we know it today. The introduction of the internet and the advent of digital marketing have given birth to many new marketing strategies which are used globally by businesses of different size and industry and one such strategy which is admired by people from all around the world on the digital platform is inbound marketing.
What is inbound marketing?
Inbound marketing is a very basic yet effective digital marketing strategy which involves attracting customers or leads through company created content which allows potential customers to come directly to the company instead of marketers vying for their attention. Such type of digital marketing strategy is also useful for all those customers who are already looking for a product or service on the internet as they are able to find what a company is offering without any trouble.
What are the benefits of inbound marketing and how it works?
Since 2006, inbound marketing has become a very strong marketing tool for all the businesses present on the digital platform as it easily generates leads and reduces the conversion time as well. It is also considered as the modern day marketing tool because it wipes out the need for old and traditional outbound marketing methods which involved buying ads, email list and then hoping for good leads.
The inbound marketing method directly focuses on creating quality content which will fall in the category of customer’s interest. By creating content which catches the interest of your customer, you naturally attract inbound traffic that you can convert, close and delight over time.
Another benefit of inbound marketing is that by creating content according to the interest of the customer, you allow them to keep coming back to your business and that act as a magic wand for your business marketing strategy. And the best thing about inbound marketing is that it is not a paid form of advertising which allows the content to stay on your website as long as you want.
What are the four steps of inbound marketing?
Following are the four steps of inbound marketing:-
Attract– The first step of inbound marketing is to let your customer know about product and service. The best method to do so is by creating quality content in the form of articles, on-page blog, and other forms of content which will attract the customers to visit your website.
Convert– The next step is to convert the visitors on your website into leads and sales. If you are able to bring thousands of customers and not able to convert them into leads and sales, then your inbound marketing strategy will be a complete disaster. The best way to do is to collect visitor’s information like email-id, address, phone number, etc.
Close– It doesn’t matter how many leads you have, what matters more is how many leads are getting converted into customers and that is the third step of inbound marketing. If you succeed in showering your lead with the right information at the right time, then you will be able to close them easily.
Delight– The last step is to convert customers into promoters as people trust the actual users of the product and service rather than any other medium.
If you are able to implement inbound marketing successfully for your online business then your chances of growth will increase drastically as this miraculous marketing strategy can do wonders for your business.